Some of you, especially our Iowa chandlers, may know that last week was Soybean Week In Iowa. Showing the creative and energetic enthusiasm that she brings to her business and her life, Susan Andersen squeaked and the wheel was greased... and she made good news in the process!
Check out the press release, 'Susan Andersen Of Silver City Attends First Continental Congress Of The Chandler Guild'.
We developed this press release by working with Susan in support of her local media campaign. Susan knew she could publicize her soy wax candle business and the Chandler Guild during the heightened interest in soy during Iowa's weeklong celebration of the bean.
The press release was developed and released by the Sohodojo independent, non-profit R&D lab as part of our support in the development of the Chandler Guild. Also, we don't yet have a formal process or SIG team to officially develop and distribute press releases on behalf of the Guild. (Nudge, nudge, wink, wink... anyone interested in helping to make this happen?)
This press release is a good 'working model' of how delegates who attended the Congress can turn their participation in the Congress into good news in your town.
Congratulations, Susan.