We have some creative ideas about how to evolve the Village Chandler Marketplace. It is not enough to simply create and support a decentralized and distributed supply chain business web if you want to have a successful microenterprise network. We need to market and sell differently, too.

At Sohodojo, we've beening working on a number of BIG IDEAS for small business. Among them, we've written a lot about story-driven, game-oriented alternative marketplaces. We need markets based on 'Who, How and Why' rather than the traditional markets based on 'How much and Where'.

Partnering with Michael and Lynette Richards of Soyawax is a very exciting opportunity for Sohodojo. The Richards have a solid 'going concern' in the Soyawax/Candleworks business. They have spent years developing the significant product innovation -- soybean wax -- that is shaking a huge, tradition-bound industry. The Richards have already built an award-winning business that is a leader in homeless and welfare-to-work employment.